Free SEO review for sole traders

Google reads the HTML, not the picture. Titles, headings, page URLs and the words in the source are what search can index. AI tools use those same specifics. If the trade and the area only sit in an image, there is little for either to work with.

Backend structure is on-page SEO: one clear H1, a URL for each service, internal links between those pages, and schema that matches what a visitor can already see. That gives Google a crawlable account of who you are, what you do and where you work.

The site should also look visually strong. We design the pages a customer trusts, then build that structure underneath, so the site is set up for search and for the enquiry.