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Live product examples

Real builds with live previews.

These are live digital products — not client case studies. They show the search-led structure, trust-led design and conversion thinking we bring to client websites.

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Divorce Calculator UK

Entity clarity · Calculator schema · Long-tail content

Divorce Calculator UK

Homepage — calculator-led entry point and trust-led messaging.

Family financeFounder-built digital product

Divorce Calculator UK

A structured financial settlement calculator for England and Wales, designed around a clear user problem, trust-sensitive content and a free-to-paid conversion journey.

What it demonstrates

Utility-led positioning, structured conversion journeys, trust-led copy and long-tail content depth.

FREE-TO-PAID CONVERSION JOURNEY

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Bucks 11 Plus Test

Local intent · Diagnostic-led entry · Parent trust copy

Bucks 11 Plus Test

Homepage — local education intent and diagnostic-led conversion.

Local educationFounder-built digital product

Bucks 11 Plus Test

A Buckinghamshire 11+ diagnostic and preparation platform built around local search intent, parent trust and clear readiness messaging.

What it demonstrates

Local targeting, diagnostic-led positioning, niche SEO structure and parent-focused conversion copy.

COUNTY-LEVEL SEARCH STRUCTURE

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EHCP Clarity

Guided routes · Sensitive trust messaging · Pricing clarity

Homepage — sensitive service explained with guided routes.

Parent supportFounder-built digital product

EHCP Clarity

An AI-assisted EHCP case preparation workspace with route-based journeys, sensitive trust messaging and structured product flow.

What it demonstrates

Complex service explanation, guided user routes, sensitive trust messaging and pricing clarity.

ROUTE-BASED PRODUCT JOURNEYS

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11 Plus Test Hub

National SEO architecture · Content scale · Index coverage

11 Plus Test Hub

Homepage — national education search structure at scale.

National educationFounder-built digital product

11 Plus Test Hub

A national 11+ diagnostic and preparation platform with broader content architecture and county-level education search intent.

What it demonstrates

Scalable content architecture, national SEO structure and free-to-paid product positioning.

FREE-TO-PAID POSITIONING AT SCALE

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What these examples show

Search-led structure

Each project is built around a clear user problem and content architecture.

Trust-sensitive copy

The pages explain sensitive or important decisions in plain English.

Conversion journeys

Each site has a clear route from interest to action.

Content depth

The examples show how a website can grow beyond a thin brochure site.

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Bring search-led structure, trust-led copy and clear conversion journeys into your service business website.

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